Jan 27, 2017
Anthony returns for his 2nd visit to the Break It Down Show. Jon and Pete get Anthony to discuss his latest book, The Only Sales Guide You'll Ever Need. Iannarino describes how he broke the book into two segments. First, he wanted to help the sales professional with their mindset. Anthony believes, before one is able to establish and improve upon professional level sales skills, the reader must have a solid foundation of positivity, passion, perseverance and a variety of attributes that are elemental to truly elevate the sales pro's game.
Second, Anthony discusses the sales specific tools one must command to rise to the top of the sales profession.
Throughout the show, Anthony and Pete A Turner. discuss the power of the book for people outside of the sales world. Pete notes with Iannarino that Anthony's book is a powerful tool that creates a cultural awareness that anyone can benefit from.
#podcast #episode #Iannarino #sales #breakitdownshow #BIDS #conversation